CASE STUDIES IN COMMUNICATION AND LEADERSHIP

COURSE PLANNING PAGE

Welcome to Case Studies in Communication Leadership! CA 475 & CA 675

Tentative Syllabus:

http://www.park.edu/syllabus/list.aspx

Tentative Schedule

8 Weeks

16 Weeks

Lecture & Case Book Reading

Stories Reading (Baldoni) (Grad Students)

Assignments Due

Week or Unit 1

Use Symbolic Convergence Theory as a foundation for story-telling that transmits organizational culture and leadership.

Use the stories of example organizational leaders in the United States to identify communication and leadership behaviors.

Synthesize strategies for effective organizational communication leadership in employee relations, community relations, and consumer relations.

1

1-2

Lecture on The Narrative

Background Chapter 1 The Purposes of Public Relations 

 and Chapter 2 How Public Relations Deals with Problems and Opportunities

Focus on Chapter 3 Employee Relations

Ch. 1 What Is Leadership Communications? Winston Churchill -- The Lion Who Roared for His People

Ch. 12 Leader as Storyteller Oprah Winfrey -- Life as a Story

Required Discussion

Unit 2

Compare communication behaviors from cases to the Five Practices of Exemplary Leadership (Kouzes & Posner).

2

3-4

Lecture on K & P Exemplary Leadership

Chapter 4 Community Relations

Ch. 2 Who Are You . . .  and Why Are You Talking to Me? Rudy Giuliani -- Leading with Hope

Required Discussion

Unit 3

Analyze research-based organizational communication leadership principles in order to identify behaviors needed for planning positive outcomes.

3

5-6

Chapter 6 Consumer Relations

Ch. 3 Developing the Leadership Message Katherine Graham -- Leading from Within

Required Discussion

Unit 4

Conduct research and apply communication principles of media relations to the student’s own organization.

 

4

7-8

Chapter 7 Media Relations

Ch. 4 Leadership Communications Planning Shelly Lazarus -- A Brand of Leadership

Required Discussion

Unit 5

Apply advanced communication principles to crisis management, which have relevance to personal and professional relationships.

5

9-10

Chapter 9 Crisis Management

Ch. 5 Leading with E-communications Peter Drucker -- Management Unbound

Required Discussion

Unit 6

Evaluate communication styles and values of different cultures and how these factors influence public issue campaigns and debates in a global organizational context.

6

11-12

Optional Chapter 8 Public Issues Campaigns

 Ch. 6 Structuring the Stand-up Leadership Presentation Colin Powell -- The Centered Vision

Ch. 7 Assessing Your Audience Bill Veeck -- Master Promoter

Core Assessment Due

Optional Discussion

Unit 7

Synthesize leadership strategies that demonstrate communication standards, ethics, and values.

7

13-14

Chapter 10 Ethics and Values

Ch. 8 Delivering the Message Jack Welch -- The Strategic Communicator

Ch. 9 Connecting with People Beyond Words Mother Teresa -- A Life of Healing George C. Marshall -- The Great Mobilizer

Required Discussion

Unit 8

Reflection and Closure

8

15-16

 

Ch. 10 Coaching -- One-to-One Leadership Communication Vince Lombardi -- The Teacher as Coach Harvey Penick -- Lessons from a Pro

Ch. 11 Making Certain the Message Sticks Rosabeth Moss Kanter -- Doyenne of Change

Discussion

 

Revision due by Wed.

 

Final Exam due by Friday.

 

Textbooks

Center, A. H., Jackson, P., Smith, S., & Stansberry, F. (2008). Public relations practices: Managerial case studies and problems, 7/E. Prentice Hall. ISBN-10: 0132341360 ISBN-13: 9780132341363 This text will be the main text

Baldoni, J. (2003). Great communication secrets of great leaders. McGraw-Hill. 978-0071414968. Baldoni gives us examples and inspirational stories, which we will use to find our personal implementation of exemplary leadership. Columbus, OH: McGraw-Hill. ISBN: 0071414967

 

Example Core Assessment Assignment

 

 See your syllabus for the specific assignment for your course.  The assignment may vary by professor.

 

Barbra Streisand - Director's Chair Collector's Canvas Art

 

Learning Outcomes

1. Discuss the use of case studies to learn organizational communication principles and practices.

2. Find scholarly and professional sources of case studies to apply communication and leadership program learning to real-world contexts.

3. Use group teamwork strategies to analyze organization communication and its functions

4. Evaluate organizational communication structure in specific contexts.

5. Evaluate organization theories of scientific and classical management, transitional theories, the human relations movement, human resource development through case studies.

6. Analyze and apply information technology communication through case studies.

7. Write case studies that demonstrate communication and leadership principles in culture, diversity, and change.

8. Synthesize research-based theories of organizational communication and leadership in real world contexts.

 

Core Assessment

 

Write a minimum of three case studies to demonstrate principles of effective organizational communication and leadership. Basic components should include:

1. Introduction to using case studies for analysis and application of communication.

2. People involved in case, with a description of each person, which is adequate for role-playing.

3. Background information or the organization, situation, and context, which includes the communication problem.

4. Apply researched-based principles of exemplary leadership, such as those found in works by Kouzes and Posner or Hackman and Johnson.

5. Include at least five discussion prompts or questions for each case.

6. Provide follow-up instruction for the case, which provides alternatives the participants might have discussed.

7. Reference list using APA style, with sources cited in body of case.

 

Project

 

The student will prepare a project, which is an in-depth study of an organizational communication case and develop a communication leadership plan. This plan will demonstrates mastery of multiple course learning outcomes. Such a paper/presentation would identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership. The student may research and write a public relations plan, for example, for an organization where the student is employed. As an example communication, the student will write or tell a story that transmits the overarching organizational values. The project should include a comprehensive communication plan with goals, objectives, strategies, and assessment.

 

 

Example Grading Rubric

Film Festival I Print

 See your syllabus for the specific rubric used in your course.

 

Core Assessment Grading Rubric

Exceeds Expectations

In addition to "Meets Expectations," also includes:

Meets Expectations

Below Expectations

No Evidence

I. Cognitive Skills

Learning outcomes 1, 4

Demonstrate depth and breadth of five CA sources for each of three cases written...

Uses at least three sources for each of three cases written.

 

Explains organizational communication principles and practices.

 

Evaluate organizational communication structure in specific contexts.

Lacks one or more elements required for meetings expectations.

Contains only content known before enrolling in this course.

Fails to submit in required format by original due date or shows no evidence of meeting expectations.

II. Technical or Professional skills

Learning outcomes 5, 6, 7

Submit the case studies for professional presentation or publication.

Submits at least three APA style, well-written cases.

Follow the professor’s assignment requirements.

 

Evaluate situations using principles such as communication structure, organization theories, information technology, culture, diversity, and change.

Lacks one or more elements required for meetings expectations.

Contains only content known before enrolling in this course.

Fails to submit in required format by original due date or shows no evidence of meeting expectations.

 

III. Professional Disposition

Learning outcomes 2, 5, 6, 7

Write error free case studies.

 

Apply communication and leadership program learning to real-world contexts.

Demonstrate effective, research-based decision making about topics such a communication structure, organization theories, information technology, culture, diversity, and change.

Lacks one or more elements required for meetings expectations.

Contains only content known before enrolling in this course.

Fails to submit in required format by original due date or shows no evidence of meeting expectations.

IV. Leadership Skills

Learning outcomes 3, 8

Collaborate with most other students in the course.

Use group teamwork strategies to analyze organization communication and its functions.

Lacks one or more elements required for meetings expectations.

Contains only content known before enrolling in this course.

Fails to submit in required format by original due date or shows no evidence of meeting expectations.

 

 

 

 

 

 

 

 

Project Grading Rubric

Exceeds Expectation

(3)

Meets Expectation

(2)

Does Not Meet Expectation

(1)

No Evidence

(0)

 

 

 

Critical thinking and effective communication are included

 in the University’s mission statement as well as in the literacies.

 

Critical Thinking

 

Please define the following four elements of critical thinking as broadly as needed to assess student learning in your course. Be as creative as possible about how critical thinking is demonstrated in your discipline. Please indicate which outcome demonstrates which element of critical thinking. Identifying outcomes that relate to the various elements of critical thinking shows the ways in which students demonstrate their ability. Therefore, a distinct level of student performance should be included in each box.

 

Evaluation

outcome(s)

CLO 1, 3, 5, 7

  • Applies Symbolic Convergence Theory and Five Practices of Exemplary Leadership.

· Reads and selects peer-reviewed organizational communication research theories which can predict, are generalizable, and provide explanation.

· Evaluate ethical conduct in employee relations, community relations, and consumer relations.

 

  • Applies Symbolic Convergence Theory.

· Reads and selects organizational communication research theories which can predict, are generalizable, and provide explanation.

· Evaluate ethical conduct in employee relations, community relations, or consumer relations.

  • Uses common sense research-based communication strategies.

· Reads and selects organizational communication research theories which lack the ability to predict, generalizable, or provide explanation.

· Lacks ethical framework for evaluating conduct in organizations.

 

  • No evidence of using research-based communication theories.

  • Unable to read and evaluate organizational communication research.

  • Uses unethical conduct.

 

Synthesis

outcome(s)

CLO 2, 5

  • Combine together multiple research-based organizational communication theories in communication cases.

  • Produce a communication plan, which uses three or more communication channels or media.

  • Uses theory and skills to show exemplary leadership and followership.

  • Combine together two research-based organizational communication theories in communication cases.

  • Produce a communication plan, which uses two communication channels or media.

  • Uses theory and skills to show exemplary leadership and followership.

  • Identify two research based theories.

  • Produce a communication plan, which uses one communication channel or medium.

  • Uses theory and skills to show leadership or followership.

  • No evidence of synthesizing research-based communication theories.

  • No evidence of understanding communication channels or media in communication planning.

  • Lacks leadership and followership knowledge and skills.

 

Analysis

outcome(s)

CLO 4

  • Analyze knowledge, skills, and dispositions regarding human communication at a level appropriate for an entry level management position.

  • Apply cultural sensitivity by citing specific intercultural communication theories in an organized, content-rich, well-conceived, and well-presented project.

  • Analyze knowledge, skills, and dispositions regarding human communication.

  • Apply cultural sensitivity in an organized, content-rich, well-conceived, and well-presented project.

  • Analyze human communication.

  • Application of cultural research lacks depth, organization, or is poorly conceived, prejudicial, or presented without sensitivity.

  • No evidence of analyzing human communication.

  • Intercultural communication lacks respect for diversity or goes against research-based principles regarding communication in a multicultural society.

 

Application

outcome(s)

 

CLO 5, 6, 8, 9

  • Write or tell a story that transmits the overarching organizational values, which could be communicated to employees of the organization discussed.

  • Use organizational communication and leadership principles to improve decision-making in personal or professional contexts.

  • Apply communication knowledge, skills, and dispositions demonstrate a flexible communication leadership plan.

  • Write or tell a story that transmits the overarching organizational values

  • Communication plan includes goals, objectives, strategies, and assessment.

  • Apply communication knowledge, skills, and dispositions that demonstrate a flexible communication leadership plan.

  • Story lacks organized narrative elements.

  • Communication plan is missing goals, objectives, strategies, or assessment.

  • Apply communication knowledge, skills, and dispositions that show some flexibility of communication style.

  • No story included.

  • Communication plan is missing goals, objectives, strategies, and assessment.

  • Fail to apply communication knowledge, skills, and dispositions that demonstrate a flexible communication style.

 

Effective Communication

Please define communication in terms of content and skills as appropriate for the course, and identify outcomes accordingly.

 

Content of Communication

outcome(s)

 

CLO 7

  • Use entry level management skills to identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership.

  • Demonstrate the centrality of communication using Five Practices of Exemplary Leadership (Kouzes & Posner).

  • Identify multiple potential problems, analyze the organization’s strengths and needs, and outline specific communication steps to plan appropriate organizational leadership.

  • Demonstrate the centrality of communication in personal or professional organizational contexts by using at least on of the Five Practices of Exemplary Leadership (Kouzes & Posner).

  • Produce single or irrelevant communication content.

  • Myopic view of communication in personal and professional organizational contexts.

  • Produce no clear communication content relevant to the course.

  • Lacks perception of communication in personal and professional organizational contexts.

 

Technical Skill in Communicating

outcome(s)

 

CLO 8

  • Produces entry level management quality oral/aural, reading, writing, and vocabulary.

  • All sections of the project consistently use APA style in a manner acceptable for graduate level study.

  • Demonstrates communication aspects of chronemics, form, adaptation, and design.

  • Produces oral/aural, reading, writing, and vocabulary with no distracting errors.

  • Most sections of the project use APA style.

  • Meets time, form, length, and instructor-specific requirements of the project assignment.

  • Produce oral/aural, reading, writing, and vocabulary with distracting errors.

  • Project lacks APA style.

  • Meet time, form, lengths, or instructor-specific requirements of the project assignment.

  • Lacks oral/aural, reading, writing, or vocabulary requirements for the course.

  • Project lack college level communication style.

  • Fail to meet the time, form, length, and instructor-specific requirements of the project assignment.

 

                   

 

Tutorials and Links

Deadline Movie Poster 36"

 

SYLLABUS

See your syllabus https://park.edu/syllabus/list.aspx or talk to your professor regarding student responsibilities and expectations in this course. Dr. Aitken is the course developer, but your professor has complete latitude to make minor or major revisions to this course, including policies and expectations.

 

EXPECTATIONS

Student Responsibilities for Communication & Leadership Program Requirements for Admission, Staying in the Program, and Graduation http://JoanAitken.org/DoIt/

Course Expectations for Students http://JoanAitken.org/Guidelines.html

 

IRB

 http://www.park.edu/irb/ Tutorial http://JoanAitken.org/IRB/

The reflection option is a written look back over what you've learned in the program, with emphasis on intercultural communication (or some other research-based content area). You can enroll for 2-3 hours. This means you'll need an additional course beyond the usual program requirements.

Reflection syllabus for Dr. Aitken's students: http://JoanAitken.org/Reflection/

 

MA PROJECT

The project option is a flexible, creative work. You might create a handbook, for example. You can enroll for 2-5 hours.

 

Project tutorial for Dr. Aitken's students: http://JoanAitken.org/CA700/

 

COMPREHENSIVE EXAMS

Students are required to take the GRE to be enrolled in the program—so of course, before graduation--and comprehensive exams over program coursework in order to graduate. Dr. Aitken prepared this information about COMPS or comprehensive exams: http://JoanAitken.org/comps/

 

THESIS